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Proactive extension & adoption

Extension and adoption are at the heart of the value created by investment in R&D. Extension is one of the key drivers of research investment ensuring benefits realised through adoption are maximised.This will in part be achieved through creating closer links between researchers and industry as well as increased egg farmer input into programs.

In order to ensure industry sustainability, long term and sustained extension activities and a skilled workforce are critical. This includes the industry led quality assurance program Egg Standards of Australia (ESA) and relevant and accessible training materials being made available to the industry.

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