Marketing

Get Cracking Australia! is the new advertising campaign from Australian Eggs. The campaign is an up-tempo call to arms for Australians to embrace the incredible versatility of eggs. The advertisements use fast-paced interchanging shots of people cooking with eggs, interspersed with images, actions and dishes that inspire the viewer.

The campaign went live across Australia on 2 September and will appear on television, social media, catch-up television and outdoor advertising.

The advertisements have been tailored for three different audiences.

Families

Millennials

Boomers