Campaigns
Campaigns
Bring The Bright
View the Bring The Bright campaign.
Australians love eggs, considering them healthy and versatile. However, outside of the breakfast occasion, eggs aren’t always front of mind when it comes to snacks, lunch and dinner.
To tackle this challenge, our latest campaign leans into the fact that eggs bring more than just nutrients. They have the power to brighten not only your meal, but your entire family’s demeanour.
Australian Eggs’ new 'Bring the Bright' campaign encourages Aussie grocery buyers to 'Bring the Bright' to their family’s meals, and lives, by adding an egg.
The campaign went live across Australia in September and features across online digital channels, television, social media and out of home digital screens.
Get Cracking Australia!
Get Cracking Australia! is an up-tempo call to arms for Australians to embrace the incredible versatility of eggs. The advertisements use fast-paced interchanging shots of people cooking with eggs, interspersed with images, actions and dishes that inspire the viewer.
The campaign went live across Australia on 2 September and will appear on television, social media, catch-up television and outdoor advertising.