Australian Eggs represented the eggs industry proudly at the 2019 Sydney Royal Easter Show,with activations and sponsorship at both the Poultry Pavilion and Woolworths Food Farm.
Attendance in 2019 reached over 900,000 people, making it the perfect place to launch the brand new Journey of an Egg experience; a custom-built interactive centre for children to learn about where their eggs come from and how to cook them at home. The activation led children through the entire life-cycle of an egg, starting with hatching, laying, grading and packing, and finishing with inspiration for cooking eggs at home.
The many health benefits of eggs were also on display, encouraging parents to learn about the nutritional value of eggs whilst their children had fun playing. At the end of their journey, parents and their young ones were encouraged to take home the Journey of an Egg storybook, telling them the complete story of how eggs are farmed and delivered to the supermarket.
Meanwhile in the Woolworths Food Farm, Australian Eggs partnered with Get Kids Cooking to host the always-popular Get Cracking, Get Cooking with Australian Eggs live cooking demonstration. This year 3,000 kids were given a hands-on tutorial in making a mini spinach, cherry tomato and ricotta quiche. The resulting dish was a huge hit, with lots of happy kids tucking into their creation at the end of the class.
Each year Get Cracking, Get Cooking helps promote egg consumption by teaching children the joy of cooking, and sharing recipes that they can accomplish in the home with minimal supervision. Healthy eating is a key focus, and the classes help children build confidence in themselves to continue cooking as they grow older.
Australian Eggs will continue to promote the egg industry at other agricultural events in 2021.