Powered by Eggs
An egg is raw potential, ready to be cracked open.
Ready to be transformed. Ready to transform you.
13 different vitamins and nutrients*, including 12.7g of proteins,
and hundreds of recipe ideas that can help power you, to a happier, healthier life.
Eggs can help power thousands of different ambitions;
from running marathons to maintaining mental health.
An egg can be eggsactly what you need it to be.
Be humble, like the egg, but be proud of your achievements.
As you scramble through life, let every meal make a difference.
The only limit with an egg is your imagination and your ambition.
So unlock your full potential,
Live your life POWERED BY eggs.
*in an average serve of two eggs
From head to toe, Australian Eggs are embarking on a journey to show you how to live your best life #PoweredByEggs. We'll be drawing from research and expert knowledge to demonstrate how holistic health outcomes are positively impacted by the inclusion of eggs in your diet.
From providing vitamin D for immunity and bone health, to having a post-workout meal that fuels muscle recovery and being part of a heart healthy diet - we want Australians to know that eating eggs is an important part of living a happy and healthy lifestyle.
Our Aussie Athletes Who Love Eggs
We chatted to some of Australia's best and up-and-coming athletes about their love of eggs and why they include them in their diets.
Susie reveals just how many eggs her family eats each week and what an average day looks like.
Making his Olympic debut in 2021, Sam shares why eggs are an important part of his diet.
Athlete and dietetics university student Nana reveals how her studies have impacted her opinion of eggs.
Eggs & Heart Health Are eggs bad for cholesterol levels?
The short answer is no.
The latest Heart Foundation guidance puts no limit on how many eggs healthy people can eat each week. The Heart Foundation state that eggs have a minimal effect on blood cholesterol levels and eggs are encouraged as part of a heart healthy eating pattern with a reminder to be mindful of what you choose to eat with them.
CSIRO research has also shown that eggs can be enjoyed on a daily basis. The CSIRO conducted a range of research, both in clinical trials and in a survey of more than 84,000 Australians, and found that egg consumption is actually linked to a better overall diet and a number of positive health outcomes.
Download Heart Healthy Recipe Book
Unlock exclusive content to better understand how eggs can be part of a heart healthy diet and cook delicious meals the whole family will enjoy.
Explore The Full Potential Of Eggs
Almost a quarter (23%) of Australian adults have a mild or moderate vitamin D deficiency. In the cooler months, these deficiency levels rise to as high as 40%.
The importance of achieving balance when it comes to both physical and mental health is timelier than ever given the events of the past year. However, our challenges with mental health and wellbeing have been prevalent long before 2020.
When it comes to staying fit and healthy, a well balanced diet is just as important as exercising.
As mother nature’s original superfood – eggs have been part of our diets since the dawning of time. Yet only now are we learning the full extent of the nutritional wonders they pack, and how beneficial they are in promoting lasting health benefits.