83% of Australians support egg industry amid ongoing global biosecurity concerns

Australians continue to back the egg industry, with new national benchmarking research revealing trust remains strong, driven by confidence in regulation and reliance on eggs as a source of nutrition.

The 2025 Sustainability Framework Community Survey, conducted by independent social science research agency Voconiq, and commissioned by Australian Eggs, captured the views of more than 5,000 Australians. This research has been conducted since 2017 and benchmarks community sentiment, purchase drivers, and trust in the egg industry.

In 2025, for the first time, regulation has overtaken other factors as the leading driver of trust.

Biosecurity, food security, and traceability are now top-of-mind for consumers.

Rowan McMonnies, Managing Director of Australian Eggs, notes that confidence remains strong, despite a challenging period for egg production.

“Through avian influenza incidents in recent years, Australia's egg industry has closely followed response protocols to contain the impact of the disease and limit disruptions for consumers, which we believe the community has recognised and is reflected in this year’s survey findings” said McMonnies.

He continues, “Australian egg farmers have shown time and again that they are ready to respond to community expectations. From strengthening biosecurity and reducing environmental impacts, to improving animal welfare, our industry is committed to delivering on the standards Australians expect, and this year’s findings reflect that dedication.”

The survey also revealed a significant shift in how the community values eggs, with nutrition now ranking above price, convenience and taste as the key factors considered in the value proposition of eggs.

“The importance of eggs in the diet of Australians continues to increase which is reflected in demand but also in community sentiment captured in the survey with 86 per cent confirming they rely on eggs as an important staple food. There are some challenges ahead in keeping up with this demand, but the industry is constantly looking at ways to improve farming practices and invest in innovation to achieve sustainable growth of the industry” said Mr McMonnies.

The Sustainability Framework Community Research Survey, now in its eighth year, forms a central part of Australian Eggs’ Sustainability Framework which aims to explore community attitudes and perceptions of the egg industry.

Lead Researcher, Dr Kieren Moffatt, from Voconiq, explains the buoyant results, that confidence in the industry remains strong; “This kind of annual benchmarking gives the industry a clear, evidence-based view of community attitudes,” he said.

“It’s particularly valuable during periods of uncertainty, as it allows us to see how trust is maintained and where it might be at risk.

“Even against a backdrop of global challenges, the community sees the local industry as safe, responsible, and committed to doing the right thing. Which is really positive to see.”

ENDS

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Further, national community sentiment research from Australian Eggs finds:

• Public perception of the egg industry remains stable; 76 per cent accept the egg industry, 75 per cent support the egg industry, and 69 per cent approve of the egg industry.

• Confidence in responsible practice: 62 per cent believe the egg industry acts in the best interests of society.  66 per cent trust the industry to act responsibly, and 66 per cent trust the industry to do what is right.

• Regulation matters: Guidelines developed by the egg industry ensure producers do the right thing 68 percent, and auditing egg farms is seen as effective at making sure farmers do the right thing (70 per cent.)

• Nutrition drives purchase decisions: Overwhelmingly, Aussies value the nutrition content of the Aussie Egg.  The resounding majority of respondents noted eggs provide important nutrition in the Australian diet (86 percent).

• Further, 68 per cent saw eggs as a better source of nutrition than ‘they used to.’ Indicating improved nutrition literacy.

• At the checkout: Aussie consumers are equally as concerned with price and ‘how eggs were produced,’ with each being noted as the most important factor one third of the time* (35 and 33 per cent respectively.)

• The price of eggs fairly reflects the cost of producing them, as noted by 56 per cent of respondents. But in a sign of the times, just under half thought they were affordable where they live, 47 per cent.

• However, support for the industry remains high. With 83 per cent noting they are happy to support the industry.