Marketing

One of the primary services provided by Australian Eggs is the marketing and communications platform targeted at Australian consumers. All activities represent all egg producers, brands and farming systems under the Australian Eggs brand. Through TV, digital, outdoor and social advertising along with integrated publicity the purpose of these programs is to increase consumer awareness and engagement with eggs due to their; Nutritional benefits, Versatility, Affordability, Convenience, Appetite appeal.

Our Healthcare Professional Program (HCP) targets Australian healthcare professionals. 

Program's purpose: 
• Raise awareness of the nutritional benefits of eggs through ongoing research
• Debunk myths surrounding egg consumption and cholesterol
• Provide resources to help HCPs recommend eggs as part of their patient’s health plans
• Encourage HCPs ongoing engagement with Australian Eggs

Our Approach: we achieve this through a number of marketing and PR activities including:

• Industry partnerships
• Digital and social channels including one to one comms
• Industry conference and events
• Key HCP influencer activity
• Industry publications and nutrition resources

These efforts help us debunk myths, promote the nutritional benefits of eggs, and increase engagement with the Australian Eggs’ HCP database.

Australian Eggs engages in marketing campaigns that encourage greater consumption of eggs and increase awareness of the nutritional benefits of eggs. To help ensure the success of campaigns, we established the Marketing Industry Consultative Committee (Marketing ICC) which helps Australian Eggs decide which campaigns to run.

The Marketing ICC was established to help Australian Eggs:

Maximise the effectiveness of the marketing program
Obtain a clearer understanding of the needs of the industry
Obtain timely advice on market developments
Ensure greater transparency and accountability to Australian Eggs’ stakeholders.