Australian Eggs Consumer Marketing

An overview of Australian Eggs' current campaigns, showcasing the humble egg.

Bring the Bright

'Bring The Bright’ campaign, which launched its next phase in 2025, shows how eggs bring brightness and fun to Australian meal times.
The Good Food & Wine Show

From coast to coast, Australian Eggs is front and centre at The Good Food & Wine Show, reaching engaged foodies and highlighting the versatility of eggs through top culinary talent. Australian Eggs wanted to introduce more face-to-face activations to broaden our reach in an increasingly digital world.
World Egg Day

World Egg Day, celebrated on the second Friday in October, unites over 40 countries in honoring our humble egg. In 2025, we cracked some #eggsforgood and partnered with Two Good Co to support and empower women in crisis. We donated a year’s supply of eggs to help them deliver over 30,000 nutritious meals to those in need.
The Easter OG

This year, Aus Eggs took a stand to reclaim egg’s share of Easter from “Big Chocolate”. This content-led campaign spotlighted eggs as the original Easter icon. A hero video launched across social channels which gained strong reach and engagement.
Ageing Egg-cellently

Targeting the Baby Boomer generation, we launched a campaign to celebrate how older Australians are in their prime, embracing health and wellbeing and subverting traditional narratives around ageing – in other words, ‘Ageing Egg-cellently’!
Your Eggs Era

Targeting the Next Gen and Millennials, we served up the ultimate guide to hassle-free, budget-friendly, and healthy meals – perfect for the laziest of cooks and the most novice chefs. Featuring Christian Petracca, Tilly Oddy-Black, Jasmin Weston and more.
Eat Like An Athlete eBook

We know eating right can help people get the most from their training. Our Eat Like an Athlete eBook shares strategic tips for consumers to follow to fuel the body for consistent, peak performance.