The Easter OG

This year, Aus Eggs took a stand to reclaim egg’s share of Easter from “Big Chocolate”. This content-led campaign spotlighted eggs as the original Easter icon. A hero video launched across social channels which gained strong reach and engagement. Our influencers celebrated 'Eggs: the Easter OG' through recipes highlighting culture, family and community. We partnered with online chef Andy Cooks, who shared a five-egg recipe video to his 12.5 million followers, generating high engagement. Leading lifestyle outlet Mamamia also backed the campaign with social content, ad display and a full-page feature.